Live Commerce: Meet Spin, a new startup bringing live-streamed shopping— which has exploded in China— to the US. Here’s how it partners with influencers and retailers for a digital window shopping experience.

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  • Spin Live, an app where retailers and influencers can live stream videos to shoppers, just launched in the US.
  • Live commerce has taken off in China, where users can follow brands and influencers, watch product videos, and click-to-buy in-app.
  • Live commerce combines entertainment with shopping, engaging users through video and enabling seamless check-outs.
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