Live Commerce: Can Instagram Reels be a new home for TikTokers?

  • Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’
  • We speak to digital experts to find out if Facebook’s Instagram Reels has what it takes to fill up the void and crop up as a perfect alternative for the talent on TikTok in India?

With the recent border row between China and India, the Government of India ordered a ban on 59 Chinese apps that included TikTok, Likee, Bigo Live. This has left Indian content creators from Tier II and Tier III in the lurch as TikTok opened up an…

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