Black Friday 2020 was always going to be different.
Masks, socially distanced lines, limited foot traffic in stores — Black Friday this year was different both structurally and visually.
This year, retailers collectively blew up the traditional start to the holiday shopping season. Instead of door-busting discounts, open doors on Thanksgiving and frenzied crowds, major players in the industry spread discounts throughout November and launched online sales events in October.
“From the data we’re tracking, instead of just a Big Bang on Black Friday weekend, we’re seeing what’s becoming more of a Cyber Month,” Andy Mantis, head of data…
